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Peran Suasana Klinik, Persepsi Harga, dan Kualitas Layanan dalam Meningkatkan Loyalitas Pelanggan Meutia Beauty Centre

Authors

Wirda Tul Jannah Programm Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Samudra
Tengku Putri Lindung Bulan Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Samudra
Rahmi Meutia Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Samudra

DOI:

https://doi.org/10.53654/mv.v7i2.594

Abstract

This research aims to determine the role of clinic atmosphere, price perceptions and
service quality in increasing Meutia Beauty Center customer loyalty. In this study, 100
respondents were used as samples. The data analysis methods used include multiple linear
regression, t test, F test and coefficient of determination test (Adjusted R2). The research
results show that the clinic atmosphere variable has a significant effect in increasing Meutia
Beauty Center customer loyalty, the price perception variable has a significant effect in
increasing Meutia Beauty Center customer loyalty, and the service quality variable has a
significant effect in increasing Meutia Beauty Center customer loyalty. The F test revealed that
simultaneously the clinic atmosphere, price perception and service quality had a significant
effect in increasing Meutia Beauty Center customer loyalty, apart from that the coefficient of
determination (Adjusted R2) obtained was 0.591 or 59.1% of customer loyalty could be
explained by these factors, while the remaining 40.9% was influenced by other variables not
examined in this research.