Movere Journal

Pengaruh Celebrity Endorse Dan Online Customer Review Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Intervening Pada Marketplace Shopee (Studi Pada Konsumen Pengguna Marketplace Shopee Di Kota Langsa)

Zul Haidir, Riny Chandra, Suri Amilia — Thu, 30 Jan 2025 00:00:00 +0000

Abstract: The aim of this research is to determine the influence of celebrity endorsements and online customer reviews on purchasing decisions with consumer trust as an intervening variable (case study of Shopee marketplace users in Langsa City). This research is a quantitative research that uses primary data with a population of Shopee users in Langsa City. The sampling technique used non-probability sampling with a purposive sampling method, the number of respondents was 100 respondents. The data was processed using SPSS for Windows 25, the analysis methods used were the classical assumption test, Sobel test, path analysis and hypothesis testing. Research results: 1) celebrity endorsements influence purchasing decisions, 2) online customer reviews influence purchasing decisions, 3) celebrity endorsements influence trust 4) online customer reviews influence trust, 5) consumer trust cannot mediate celebrity endorsements on purchasing decisions 6) consumer trust can mediate online customer reviews on purchasing decisions, 7) consumer trust influences purchasing decisions

Keywords : Celebrity Endorsement, Online Customer Review, Purchase Decision,Trust

Pengaruh Gaya Hidup, Varian Produk Dan Layanan Terhadap Keputusan Pembeli Di Lucha Coffe Medan Johor

mutia syahreza batubara, Wan Dian Syafina, Toni Hidayat, Horia Siregar — Thu, 30 Jan 2025 00:00:00 +0000

The purpose of this study was to analyze lifestyle, product variants and services affect buyer decisions at Lucha Coffee Medan Johor. This type of research is quantitative. The population in this study were 390 people who made purchases at Lucha Coffe Medan Johor which were taken from data in April 2024. In this study, the sample was taken using the Slovin formula, and using random sampling techniques. So, the total number of respondents in this study was rounded up to 80 consumers who made purchases at Lucha Coffee Medan Johor. The research instrument used a questionnaire with a Likert Scale data measurement scale. The data analysis technique uses validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this study indicate that partially lifestyle has a positive and significant effect on purchasing decisions at Lucha Coffee Medan Johor. Product variants have a positive and significant effect on purchasing decisions at Lucha Coffe Medan Johor. Service has a positive and significant effect on purchasing decisions at Lucha Coffee Medan Johor. In addition, lifestyle, product variants and service simultaneously (simultaneously) affect the purchasing decision variable at Lucha Coffe Medan Johor with a value of Fcount (58.744) > Ftabel (2.72), and a significance value of 0.000 <0.05.

Analisis Profitabilitas BUMDES Karya Bersama

Syamsul Bakhtiar Ass, Hardianti Paharuddin, Ummul Chair, Abdul Safrin — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to determine the profitability of BUMDes in 2016-2022. This study uses a quantitative descriptive analysis method using primary and secondary data sources with library research and field research data collection techniques, Return on Assets (ROA) and Return on Equity (ROE) data analysis techniques. The results of the study show that financial performance seen from the profitability of BUMDes for 7 years is categorized as good, because the average Return on Equity (ROE) has met the industry standard of 40%. Although Return on Assets (ROA) is not good, because the average calculation is still far below the industry standard Return on Assets (ROA) of 30%, the high Return on Equity (ROE) results can cover these shortcomings.

Analisis Manajemen Kinerja Koordinasi Relasional Tim Pelayanan Terpadu Satu Pintu (Studi Di Kabupaten Maybrat, Provinsi Provinsi Papua Barat Daya)

Antoneto Kareth, Nisma Iriani, Wahyudi Putera — Thu, 30 Jan 2025 00:00:00 +0000

The purpose of the study was to determine the quality of relational coordination of the one-stop integrated service team in Maybrat Regency and analyse the relationship between the quality of relational coordination performance and the quality of team elements which include: longevity, clarity of team boundaries, mutual trust, appreciation or recognition. The research was conducted at the Office of Investment and One-Stop Integrated Services (Case Study in Maybrat Regency, Southwest Papua Province). The population of this study is all individuals (individuals) whose characteristics are involved in the sense of participating and interacting directly with other participants in the licensing service work process in the one-stop integrated service team using the census method. Data collection techniques through census techniques (N = 30), with interview methods guided by Likert interval scale structured questionnaire instruments, as well as observation support and document review using SPSS Ver.-23 software program. The analysis results show that the team's current relational coordination performance index is good (weighted mean score 3.66, IKR = 73.2). Relational coordination performance is highly correlated with team elements (r = 855 Sig. 0.001). Team element variables together can explain relational coordination performance by 77 per cent. Two team elements, viz: longevity and mutual trust have significant contributions respectively with t-count = 5.89 at Sig level 0.001 and t-count = 2.585 at Sig level. 0,02. While the other two team elements: clarity of team boundaries and reward or recognition have a positive correlation, but do not have a significant contribution to relational coordination performance.

The implications of this research suggest that in order to improve relational coordination performance, it is necessary to periodically carry out team performance evaluations which are followed up by holding socialisation or training for team members at the same time, financial and non-financial rewards are given to team members according to their respective performance. It is also suggested that in the employee rotation policy, the stability of team members needs to be considered.

Pengaruh Marketing Mix Dan Social Media Terhadap Keputusan Pembelian Frozen Food Di Kota Makassar Menggunakan Pendekatan Technology Acceptance Model Dan Stimulus-Organism-Response

Brandon Gosal, Nury Fouzia, Evelyn Djuranovik, Wendy Wijaya, Monalisa Monalisa — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to analyze the effect of marketing mix and social media on purchasing
decisions for frozen food products in Makassar City. This research uses the Technology
Acceptance Model (TAM) and Stimulus-Organism-Response ( SOR ) frameworks, to analyze
how the Marketing Mix and Social Media play a role in Purchasing Decisions in the context of
purchasing frozen food. The research sample involved 206 consumers who had purchased
frozen food products, where data was collected through a survey using a questionnaire
instrument. The data analysis technique was carried out using the Partial Least Square -
Structural Equation Modeling (PLS-SEM) approach through WarpPLS version 8.0 software,
to identify the significant influence of each variable on purchasing decisions. The results
showed that Marketing Mix and social media had a significant effect in influencing purchasing
decisions. This research shows the importance of using social media by combining the
marketing mix to increase trust and brand images, and expand market share. This strategy
allows frozen food companies and similar businesses to be more effective in influencing
consumer purchasing decisions in the digital age.

Faktor-Faktor yang Mempengaruhi Sikap Pengguna terhadap Teknologi Cashless pada Generasi Z Di Indonesia

Thu, 30 Jan 2025 00:00:00 +0000

This study aims to explore the factors that influence user attitudes towards
cashless technology in Indonesia. The increasing adoption of cashless payment systems
is essential to understand the elements that shape positive user attitudes. This study
uses a quantitative approach, analyzing the influence of Perceived Usefulness,
Perceived Ease of Use, Trust in Technology, and Perceived Risk on cashless user
attitudes. The respondents in this study were 385 from generation Z. Data were
collected by providing a series of structured questions through a survey involving
respondents who use cashless technology, and multiple linear regression analysis to
test the proposed hypothesis. The results of the study indicate that perceived benefits
and ease of use have a significant positive impact on user attitudes, while the level of
trust and risk perception also have an effect, but with different complexities. These
findings provide insights for technology developers and stakeholders to design more
effective strategies in increasing the adoption of cashless technology in society. This
research is expected to contribute to the development of a more inclusive and efficient
payment ecosystem.

Implementasi Manajemen Sumber Daya Manusia Ramah Lingkungan

Hardianti Hardianti, Narto Irawan Otoluwa, Andi Amri, Swandani Swandani — Thu, 30 Jan 2025 00:00:00 +0000

This research aims to measure the implementation of environmentally friendly human resource management. The role of environmentally friendly human resource management in sustainable performance which includes environmentally friendly lighting which currently does not use physical documents in this process, work management and completion in the process has minimized the use of paper because in the current era digitalization is used. , as well as in the training process in research. The research method used is this research uses qualitative descriptive research. This research design was carried out by collecting secondary data to review several journals and publications related to the objectives of this research. The research results show the success of an organization in implementing environmentally friendly human resource management based on Riveuw literature which can be implemented with a Green Recruitment and Selection program, apart from that there is Green Training and Development as well as a Green Performance Management program and finally the Green Reward and Compensation program..

Pengaruh Motivasi, Budaya Organisasi, Produktivitas Dalam Peningkatan Kinerja Pegawai Di UPTD PJU

Andi Esse — Thu, 30 Jan 2025 00:00:00 +0000

This research aims to determine the impact of Work Motivation, Organizational Culture, and Work Productivity on the performance of employees at UPTD PJU in Parepare City. This is a quantitative study with the subjects being the employees at the UPTD PJU office in Parepare City. The sampling in this study uses the census sampling technique, where all members of the population are used as samples, involving a total of 96 employees as research samples. Data collection was conducted using a questionnaire, which was then analyzed using path analysis. The results of this study indicate that in the first path or sub-structural model, Work Motivation, Organizational Culture, and Productivity have a significant effect on Performance both simultaneously and partially. The results of the second path or sub-structural model also show that Work Motivation, Organizational Culture, and Productivity have a significant effect on Work Performance both simultaneously and partially.

Penerapan Pembelian Stok Barang Spareparts Berdasarkan Daya Beli Masyarakat Pada UD. Sentral Jaya Motor Pinrang

nur ibrahim M, Sofyan B, Muh Abduh — Thu, 30 Jan 2025 00:00:00 +0000

Pengaruh Kebutuhan Sosial dan Budaya Kerja Terhadap Kepuasan Kerja

Muh Isra, Herniah Herniah, Normiyati Normiyati — Thu, 30 Jan 2025 00:00:00 +0000

This research is a quantitative descriptive study that aims to analyze the effect of social needs, work culture on job satisfaction at PT Aneka Jasa Sorowako in Makassar. This study uses primary data obtained by distributing questionnaires to 36 respondents. To analyze the data, the authors used multiple linear regression analysis tools. Based on the results of calculations using the SPSS program, it was found that the t value was 4.281 for the social needs variable. Meanwhile, the work culture variable found a t value of 5.545 with a significance value of 0.001 for each variable. This shows that social needs and work culture have a positive and significant effect on employee job satisfaction.

Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Angkasa Pura I Cabang Bandar Udara Internasional Sultan Hasanuddin Makassar Divisi Operasional

Faisal Andri Saputra, Muh Zulkifli Hamid — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to analyze the Influence of Leadership Style and Environment on Employee Performance at PT. Angkasa Pura I, Sultan Hasanuddin International Airport Branch, Makassar, Operational Division. The research method used is quantitative research which aims to describe and analyze the influence of leadership style and work environment on employee performance at PT Angkasa Pura Makassar. The population of this study is all employees working at the PT Angkasa Pura Makassar office in the Operational Division, totaling 80 people. The sample in this study was 80 people. In this study, primary data collection. Based on the results of the research conducted, conclusions can be drawn regarding the influence of leadership style and work environment on employee performance, it can be concluded that leadership style and work environment have a significant effect on employee performance at PT. Angkasa Pura I, Sultan Hasanuddin International Airport Branch, Makassar, Operational Division.

Pengaruh Penempatan Kerja Terhadap Kinerja Karyawan PT. Angkasa Pura I Bandar Udara Internsional Sultan Hasanuddin Makassar Unit Pertolongan Kecelakaan Penerbangan Dan Pemadam Kebakaran

Ramli M, Hardianti Hardianti — Thu, 30 Jan 2025 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis terkait Pengaruh Penempatan Kerja Terhadap Kinerja Karyawan PT. Angkasa Pura I Bandar Udara Internsional Sultan Hasanuddin Makassar Unit Pertolongan Kecelakaan Penerbangan Dan Pemadam Kebakaran . Metode penelitian yang digunakan adalah penelitian kuantitatif. Populasi dari penelitian ini adalah keseluruhan karyawan yang berjumlah 77 orang. Berdasarkan kriteria tersebut di atas maka jumlah sampel yang digunakan yakni sebanyak 70 orang. Penelitian ini menggunakan tiga cara dalam mengumpulkan data yang diperlukan yakni observasi langsung, wawancara dan pembagian kuesioner. Berdasarkan hasil penelitian yang dilakukan terkait judul pengaruh penempatan kerja terhadap kinerja karyawan maka dapat ditarik kesimpulan bahwa penempatan kerja berpengaruh secara signifikan terhadap kinerja karyawan pada PT. Angkasa Pura 1 Bandar Udara Internasional Sultan Hasanuddin Makassar Unit Pertolongan Kecelakaan Penerbangan dan Pemadam Kebakaran/PKP-PK.

Kata kunci : Penempatan Kerja, Kinerja Karywan

Analisis Peran Manajemen Pelayanan dan Lingkungan Kerja terhadap Kinerja Pegawai pada Kantor Kecamatan Pemerintah Kota Makassar

Hendra Gunawan — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to analyze the influence of service management and work environment on employee performance in the Makassar City Government District Office. The research sample consisted of 125 employees in 15 sub-districts who were selected using the purposive sampling technique. Quantitative data were collected through questionnaires and analyzed using Smart PLS, while qualitative data was obtained through in-depth interviews with key informants and analyzed thematically using NVivo.The results show that service management has a positive and significant influence on employee performance, with indicators of clarity of procedures and training as the main contributors. The work environment also has a significant and more dominant influence, highlighting the importance of physical facilities, harmonious working relationships, and managerial support in improving employee performance. These two variables have been proven to contribute synergistically to increasing work effectiveness in the public sector. This research makes an academic contribution by supporting literature on the importance of service management and the work environment in improving employee performance. Practically, this study recommends local governments to strengthen the managerial system and create a conducive work environment to improve the quality of public services. The results of this research are expected to be a strategic reference for human resource management policies in the government sector.

Efek Literasi Digital dan Pengembangan Kapasitas terhadap Keberhasilan UMKM di Kota Makassar

Muhammad Badar, Normiyati Normiyati, Hajrah Hajrah — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to analyze the influence of digital literacy and capacity building on the success of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City. In facing the challenges of the digital era, digital literacy and capacity building are important factors that determine the sustainability and competitiveness of MSMEs. This study uses a quantitative approach with a survey of 125 MSME actors selected by proportional stratified random sampling. The data were analyzed using the Partial Least Squares (PLS) method to test the relationship between independent and dependent variables. The results of the study show that digital literacy has a positive and significant influence on the success of MSMEs. Digital literacy helps MSMEs improve operational efficiency, expand markets, and create innovations in business processes. In addition, capacity building shows a more dominant influence on the success of MSMEs. Capacity building includes improving managerial skills, resource management, and product innovation, which strengthens the internal capabilities of MSMEs to cope with changes in the business environment. The findings of this study confirm that digital literacy and capacity building complement each other in supporting the success of MSMEs. Digital literacy allows access to technology and market opportunities, while capacity building ensures the internal ability of MSMEs to manage and utilize technology effectively. The combination of these two factors provides a strong foundation for the sustainability of MSMEs in the midst of increasingly complex business dynamics.

Pengaruh Beban Kerja Terhadap Kinerja Karyawan Di Unit PKP-PK PT. Angkasa Pura I Cabang Bandar Udara Internsional Sultan Hasanuddin Makassar

M.Asnawi Yusuf, Hasdiana Burhan — Thu, 30 Jan 2025 00:00:00 +0000

This research aims to analyze the influence of workload on the performance of employees of PT.Angkasa Pura I Sultan Hasanuddin International Airport Makassar Accident Relief and Fire Fighting Unit. The research method used is quantitative descriptive research. So the number of samples in this study was 77 people. Data collection techniques include observation, questionnaires, communication or direct interviews with employees of the Aviation Accident Relief and Fire Brigade/PKP-PK units who can provide information related to the problems to be discussed. The research results show that workload has a significant effect on employee performance at PT. Angkasa Pura 1 Sultan Hasanuddin International Airport Makassar Aviation Accident Relief and Fire Fighting Unit/PKP-PK..

Analisis Kualitas Pelayanan dan Implementasi Sistem Informasi Manajemen di PT. PLN ( Persero ) Kabupaten Soppeng

Amriadi Amriadi, Zul Rachmat — Thu, 30 Jan 2025 00:00:00 +0000

This study aims to analyze the quality of services provided through the implementation of the Management Information System (SIM) at PT. PLN (Persero) SoppengRegency. The focus of the research is to evaluate how the implementation of SIM affects operational efficiency, user satisfaction, and the quality of services provided by PT. PLN (Persero) Soppeng Regency to customers. The methods used in this study are surveys and interviews with users and related stakeholders. The results of the study show that the implementation of a good Management Information System (SIM) can increase responsiveness, accuracy, and transparency in services. However, there are some challenges in user training and system integration that still need to be addressed to achieve more optimal results.

Analisis Agilitas Sumber Daya Manusia: Studi Kasus Pada PT Asuransi Kredit Indonesia

Megawaty Megawaty — Tue, 04 Feb 2025 00:00:00 +0000

This study aims to analyse and determine the agility of human resources associated with work-life balance factors and work stress at PT Asuransi Kredit Indonesia. The sampling technique in this study was the snowball sampling technique so that 6 informants were obtained. The method used in this study was a qualitative method with case study data types. Data analysis used the help of the Nvivo application. The results of this study indicate that the concept of HR agility can be observed in various aspects of individual work attitudes and behaviors. First, there is a positive impact on work-life balance if someone is agile at work. Work-life balance which is described as a balance of work that can be completed well but still maintains balance with personal life is achieved in the organization because HR is able to adapt to change and focus on their tasks. Second, work stress has a negative impact on HR agility. High work demands and pressures cause HR to experience work stress, causing them to not be agile at work.

Potensi Pengembangan Ekonomi Hijau Di Kabupaten Pangkajene Dan Kepulauan

Hardianti Hardianti, Yuni Kartini, swandani swandani, Ahmad Yusdarwin Waworuntu — Thu, 30 Jan 2025 00:00:00 +0000

This research aims to identify the potential for green economic development in Pangkajene and Islands Regency. The research method uses qualitative analysis. This research design was carried out by collecting primary and secondary data, data collection methods collected through various data sources in Pangkajene and Kepuluan Districts and in-depth interviews with several informants from the local community and stakeholders. Based on research results, Pangkajene and Islands Regency has significant green economic potential including marine tourism (ecotourism, beach and island tourism), sustainable fisheries (fish, shrimp, lobster), and organic farming (vegetables, fruit, medicinal plants) . Green economic development can improve community welfare and preserve the environment, such as increasing community income, creating employment opportunities, developing local industry, increasing contribution to district GDP, and reducing dependence on traditional sectors. Effective policies and strategies are needed to develop a green economy by developing green infrastructure, increasing public awareness, developing environmentally friendly technology, developing cooperation with related institutions, and developing green economic policies.