Movere Journal

Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Keputusan Menabung Pada Bank Papua Kantor Cabang Abepura Melalui Word Of Mouth Sebagai Variabel Intervening

Hendra Gunawan — 2026-07-30

This study aims to analyze the influence of service quality and brand image on saving decisions, with word of mouth (WOM) serving as an intervening variable at Bank Papua, Abepura Branch. In a marketing context, saving decisions are influenced by various factors, including service quality, brand image, and word of mouth. This research adopts a quantitative approach using survey methods and data analysis via Structural Equation Modeling (SEM). The results demonstrate that service quality has a significant positive influence on saving decisions; brand image has a significant positive influence on saving decisions; and word of mouth has a significant positive influence on saving decisions. Furthermore, service quality has a significant positive influence on word of mouth, and brand image has a significant positive influence on word of mouth. Service quality and brand image both exhibit a significant positive influence on saving decisions through word of mouth as an intervening variable. These findings provide a significant contribution to marketing, particularly in designing service quality and brand image programs to optimize saving decisions. Additionally, this study offers practical implications for management in formulating policies that can enhance saving decisions through the continuous optimization of service quality and brand image.

Analisis Pengaruh Digital Customer Exprience dan Digital Service Quality Terhadap Loyalitas Nsabah Melalui Perceived Value Pada Aplikasi Digital BNI WONDR

Salni — 2026-07-30

This study aims to analyze the influence of Digital Customer Experience and Digital Service Quality on Customer Loyalty through Perceived Value in the BNI Wondr digital application. The research employs a quantitative approach using a survey method by distributing questionnaires to customers who use the BNI Wondr application. The collected data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software to examine the relationships among variables and the mediating role of Perceived Value in the research model. The results indicate that Digital Customer Experience and Digital Service Quality have a positive and significant effect on both Perceived Value and Customer Loyalty. Furthermore, Perceived Value is proven to have a positive and significant effect on Customer Loyalty and serves as a mediating variable in the relationship between Digital Customer Experience and Digital Service Quality and Customer Loyalty. These findings emphasize that well-designed digital experiences and high-quality digital services enhance customers’ perceived value, which ultimately strengthens their loyalty to the BNI Wondr digital service.

Pengaruh Intensitas Penagihan Lapangan Dan Ketepatan Distribusi Terhadap Efektivitas Penagihan Piutang Melalui Sistem Monitoring Piutang Pada PT. Fuboru Indonesia Cabang Denpasar

Ni Putu Intan Maha Putri — 2026-07-30

This study aims to analyze the effect of field collection intensity and distribution accuracy on accounts receivable collection effectiveness, with the receivables monitoring system as a mediating variable at PT Fuboru Indonesia, Denpasar Branch. This research adopts a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to active customers of PT Fuboru Indonesia, Denpasar Branch. The data analysis technique employed was Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software to examine both direct and indirect relationships among the research variables. The results indicate that (1) field collection intensity has a positive and significant effect on accounts receivable collection effectiveness at PT Fuboru Indonesia, Denpasar Branch; (2) distribution accuracy has a positive and significant effect on accounts receivable collection effectiveness; (3) field collection intensity has a positive and significant effect on accounts receivable collection effectiveness through the receivables monitoring system; (4) distribution accuracy has a positive and significant effect on accounts receivable collection effectiveness through the receivables monitoring system; (5) field collection intensity and distribution accuracy simultaneously have a positive and significant effect on accounts receivable collection effectiveness; (6) field collection intensity is the more dominant factor influencing accounts receivable collection effectiveness through the receivables monitoring system compared to distribution accuracy; and (7) the receivables monitoring system is also proven to have a significant effect and acts as a mediating variable that strengthens the influence of field collection intensity and distribution accuracy on accounts receivable collection effectiveness.

Analisis Dinamika Kepemimpinan Agile Dan Kapasitas Diri Dalam Membentuk Budaya Kerja dan Kinerja Pegawai

Faisal Fattah — 2026-07-30

The increasingly dynamic and uncertain organizational environment requires public sector organizations to adopt adaptive leadership and strengthen employees’ psychological readiness, particularly in high-risk maritime public services. This study aims to explore the practices and experiences of agile leadership and employee self-efficacy in responding to operational dynamics and digital transformation through the Inaportnet system, to examine how work engagement contributes to job satisfaction, and to explain the role of job satisfaction as a psychological mechanism linking adaptive leadership, work engagement, and self-efficacy to public service performance. This study employs a qualitative approach with a case study design conducted at the Harbourmaster Office in South Kalimantan. Data were collected through in-depth interviews, non-participant observation, and document analysis, and were analyzed thematically. The findings indicate that agile leadership is perceived as responsive and context-driven leadership that supports employees in dealing with operational pressures and digital transformation. Self-efficacy emerges as a key psychological foundation enabling employees to adapt to complex job demands. Work engagement is experienced as a strong personal commitment to public service responsibilities and contributes to the formation of job satisfaction. Furthermore, job satisfaction functions as a psychological mechanism that allows employees to internalize leadership support, work engagement, and self-efficacy, thereby sustaining public service performance. This study contributes theoretically to public sector organizational behavior literature and provides practical implications for leadership development and human resource management in the maritime sector

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific pada Mahasiswa Institut Lamaddukelleng"

Andi Yuniarti — 2026-08-01

Penelitian ini bertujuan untuk menentukan pengaruh kualitas produk dan citra merek terhadap Keputusan pembelian di kalangan mahasiswa di Institut Lamaddukelleng. Populasi ini Penelitian ini melibatkan mahasiswa Institut Lamaddukelleng. Sampel penelitian terdiri dari 83 orang. responden, dengan teknik pengumpulan data yang menggunakan observasi dan kuesioner. Data Analisis dilakukan menggunakan regresi linier berganda, uji F, uji t, dan korelasi berganda dan koefisien determinasi. Hasil regresi linier berganda Analisis menunjukkan bahwa koefisien regresi untuk kualitas produk adalah 0,527 dan untuk citra merek adalah 0,475. Nilai signifikansi untuk kualitas produk adalah 0,000 dan untuk citra merek juga 0,000. Hal ini menunjukkan bahwa kualitas produk dan citra merek memengaruhi keputusan pembelian karena Nilai signifikansinya lebih rendah daripada tingkat signifikansi yang ditetapkan. Hasil dari Analisis korelasi berganda menunjukkan nilai 0,785, yang berarti bahwa Kualitas Produk dan Citra merek memiliki hubungan positif yang kuat dengan keputusan pembelian. Koefisiennya adalah Hasil analisis determinasi sebesar 0,616 menunjukkan bahwa kualitas produk dan citra merek Faktor-faktor seperti mempengaruhi keputusan pembelian sebesar 61,6%, sedangkan sisanya sebesar 38,4% dipengaruhi oleh faktor lain. faktor-faktor yang tidak diperiksa. Hasil analisis uji-t (t1 dan t2) menunjukkan bahwa Kualitas Produk Citra merek dan faktor lainnya memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hasilnya menunjukkan bahwa hal tersebut cukup signifikan Hasil analisis uji F menunjukkan bahwa kualitas produk dan citra merek secara bersamaan memiliki pengaruh yang besar memiliki pengaruh signifikan terhadap keputusan pembelian.

Konstruksi Sosial Pelaku Usaha Mengenai Platrfrom Instaqris Sebagai Layanan Pendaftaran dan Pengelola QRIS

Herniah Herniah — 2026-07-30

The current entrepreneurial reality is largely shaped by digitalization. Business actors collectively construct an understanding that transactions do not have to be carried out in cash but also non-cash. One of the digital-based payments that is currently in demand is QRIS. To obtain a QR to be able to make transactions, business actors must register on the application. One application that can be used is InstaQRIS. The InstaQris application is the official platform and service for QRIS (Quick Response Code Indonesian Standard) registration supervised by Bank Indonesia. This service allows MSMEs, shops, and individual businesses to accept digital payments from all e-wallets and m-banking using only one QR code. This study aims to determine the social construction of business actors regarding the InstaQris application in retail kiosk business actors in Makassar. This study uses a descriptive qualitative approach with data collection methods through in-depth interviews and direct observation of retail kiosk owners who have used the InstaQris application. Based on the results of the study, several social constructions of InstaQris were found, including: 1). InstaQris is interpreted as an application that innovates in carrying out Qris registration, where the registration process is very easy and instant 2). InstaQris is interpreted as an application that facilitates transaction access, meaning they can reach a wider customer base and create a more modern impression. 3). InstaQris is interpreted as simplifying the transaction process by reducing the risk of incorrect change calculation, minimizing cash loss at businesses, and reducing the circulation of counterf

Pengaruh Transformasi Digital Dan Fleksibilitas Kerja Terhadap Kinerja Pegawai Pada PT. PLN (Persero) Unit Induk Distribusi Sulselrabar

Ikhsan Amar — 2026-07-30

This study aims to examine the effects of digital transformation and work flexibility on employee performance at PT PLN (Persero) Unit Induk Distribusi Sulselrabar, both individually and simultaneously. The research employed a quantitative approach using an explanatory research design. The sample consisted of 132 employees selected through probability sampling using the simple random sampling technique. Data were collected through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using IBM SPSS Statistics, including validity testing, reliability testing, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The findings reveal that, partially, digital transformation has a positive and significant effect on employee performance, while work flexibility also has a positive and significant effect on employee performance. Simultaneously, digital transformation and work flexibility jointly exert a positive and significant influence on employee performance at PT PLN (Persero) Unit Induk Distribusi Sulselrabar. These findings indicate that strengthening digital transformation initiatives, supported by effective work flexibility practices, can significantly enhance employee performance and contribute to the achievement of organizational objectives.

Pengaruh Beban Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada PT Telkom Group Cabang Kota Palopo

Citra Ramadhani Ichlas — 2026-07-30

This study aims to analyze and determine the influence of workload and
compensation on employee performance at PT Telkom Group Palopo City Branch. The
type of research conducted is quantitative. The type of data used consists of primary and
secondary data. Data collection was carried out through observation and questionnaires.
The number of samples used was 60 employees. The data analysis methods used are
descriptive analysis, validity testing, reliability testing, and multiple linear regression
analysis. The results of the study indicate that, simultaneously, workload and compensation
have a significant influence on employee performance. Partially, the provision of workload
has a significant positive effect on employee performance at PT Telkom Group Palopo City
Branch, whereas compensation does not have a significant effect on employee
performance.

Pelatihan Softskill Terhadap Kinerja Anggota Komunitas Mahasiswa Di Universitas Andi Djemma

Risna Angraeni — 2026-07-30

This study aims to analyze the effect of soft skills training on the performance of student community members at Andi Djemma University. This research employed a quantitative approach. Data were collected through questionnaires, observations, and interviews. The sample consisted of 50 respondents selected using purposive sampling. Data were analyzed using SPSS, including validity testing, reliability testing, classical assumption tests, simple linear regression analysis, the coefficient of determination (R²), and the t-test. The results indicated that all research instruments were valid and reliable. The simple linear regression analysis produced the equation Y = 1.124 + 0.974X. The t-test showed that soft skills training had a positive and significant effect on the performance of student community members, with a calculated t-value of 18.978, which was greater than the t-table value of 1.677, and a significance value of 0.000 < 0.05. Furthermore, the coefficient of determination (R²) was 0.882, indicating that 88.2% of the variation in the performance of student community members could be explained by soft skills training, while the remaining 11.8% was influenced by other factors outside the scope of this study. Therefore, soft skills training has a positive and significant effect on the performance of student community members at Andi Djemma University.

Pengaruh Transformasi Digital Terhadap Kinerja Umkm: Peran Mediasi Kapabilitas Inovasi Dalam Perspektif Dynamic Capability Theory

Basri Basri — 2026-07-30

This study aims to examine the effect of digital transformation on MSME performance, the effect of digital transformation on innovation capability, the effect of innovation capability on MSME performance, and the mediating role of innovation capability in the relationship between digital transformation and MSME performance from the perspective of Dynamic Capability Theory. This study employed a quantitative approach using an explanatory research design. The population consisted of 1,200 culinary MSMEs in Makassar City, with a sample of 93 respondents determined using the Slovin formula and purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that digital transformation has a positive and significant effect on MSME performance (β = 0.438; p = 0.005) and innovation capability (β = 0.200; p = 0.030). Innovation capability also has a positive and significant effect on MSME performance (β = 0.402; p = 0.007) and significantly mediates the relationship between digital transformation and MSME performance (β = 0.208; p = 0.043). These findings indicate that the success of digital transformation depends not only on technology adoption but also on MSMEs' ability to develop innovation capabilities that create added value and improve sustainable business performance.

Keywords: Digital Transformation, Innovation Capability, MSME Performance

Pengaruh E-Commerce Dan Sustainability Marketing Terhadap Keputusan Pembelian Produk Makanan Ramah Lingkungan Masyarakat Palopo

Umi Kalsum — 2026-07-30

This study aims to analyze the influence of e-commerce and sustainability marketing on consumers' purchasing decisions regarding environmentally friendly food products in Palopo. The study employed a quantitative research approach. Data were collected through an online questionnaire distributed to 120 randomly selected respondents. After the data passed the validity and reliability tests, they were analyzed using multiple linear regression with SPSS. The results indicate that, partially, both e-commerce and sustainability marketing have a positive and significant effect on consumers' purchasing decisions for environmentally friendly food products

Pengaruh Live Streaming Dan Diskon Flash Sale Terhadap Impluse Buying Pada Pengguna Shopee Di Kota Palopo

Aldi — 2026-07-30

This study aims to determine and analyze the effect of live streaming and flash sale discounts on impulse buying among Shopee users in Palopo City. This study was quantitative. The data used were primary and secondary data. Data collection was conducted through observation, interviews, and questionnaires. A sample size of 60 was used. Data analysis included descriptive analysis, validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis.
The results showed that simultaneously, live streaming and flash sale discounts significantly influenced impulse buying. Partially, live streaming did not significantly influence impulse buying among Shopee users in Palopo City. Meanwhile, flash sale discounts significantly influenced impulse buying among Shopee users in Palopo City.

Pengaruh Customer Experience Terhadap Loyalitas Pelanggan Pada Local's Cafe Di Kota Palopo

Hernisa — 2026-07-30

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pelanggan terhadap loyalitas pelanggan di Local's Cafe di Kota Palopo. Penelitian ini menggunakan pendekatan kuantitatif. Sampel terdiri dari 80 responden yang dipilih menggunakan teknik pengambilan sampel insidental. Data dikumpulkan melalui observasi, wawancara, dan kuesioner menggunakan skala Likert. Analisis data dilakukan menggunakan SPSS, termasuk pengujian validitas, pengujian reliabilitas, analisis regresi linier sederhana, uji-t, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa semua instrumen penelitian valid dan reliabel. Analisis regresi menghasilkan persamaan Y = 5,680 + 0,797X, yang menunjukkan bahwa pengalaman pelanggan memiliki pengaruh positif terhadap loyalitas pelanggan. Hasil uji-t menunjukkan nilai t sebesar 8,965 dengan tingkat signifikansi 0,000 < 0,05, yang menunjukkan bahwa hipotesis penelitian diterima. Koefisien determinasi (R²) sebesar 0,507, artinya pengalaman pelanggan menjelaskan 50,7% loyalitas pelanggan, sedangkan sisanya 49,3% dipengaruhi oleh variabel lain di luar cakupan penelitian ini. Oleh karena itu, semakin baik pengalaman pelanggan yang diberikan oleh Local's Cafe, semakin tinggi pula tingkat loyalitas pelanggan.

Peran Work Engagement Dalam Memediasi Pengaruh Literasi Digital Terhadap Kinerja Pegawai Pada Kantor Diskominfo Provinsi Sulawesi Selatan

Muhammad Fadel — 2026-07-30

Penelitian ini bertujuan untuk menganalisis peran keterlibatan kerja dalam memediasi pengaruh literasi digital terhadap kinerja karyawan di Dinas Komunikasi, Informatika, Statistika dan Enkripsi (Diskominfo ) Provinsi Sulawesi Selatan. Pendekatan korelasional kuantitatif digunakan, dengan sasaran personel aktif di instansi tersebut. Sebanyak 85 karyawan berpartisipasi sebagai responden melalui metode pengambilan sampel jenuh. Data dikumpulkan menggunakan kuesioner skala Likert, observasi lapangan, dan dokumentasi institusional. Teknik analisis data meliputi pengujian validitas dan reliabilitas, pengujian asumsi klasik, analisis jalur, dan uji Sobel untuk memunculkan mediasi hipotesis. Hasil penelitian menunjukkan bahwa literasi digital memiliki pengaruh positif dan signifikan terhadap keterlibatan kerja ( β = 0,482; p < 0,001) dan berdampak positif langsung terhadap kinerja karyawan (β = 0,315; p < 0,001). Lebih lanjut, keterlibatan kerja secara signifikan mendorong kinerja karyawan (β = 0,524; p < 0,001). Uji Sobel mengkonfirmasi bahwa keterlibatan kerja bertindak sebagai mediator parsial yang signifikan antara literasi digital dan kinerja karyawan (z = 4,125; p < 0,001). Temuan ini menunjukkan bahwa peningkatan kinerja pegawai negeri sipil di era digital membutuhkan lebih dari sekadar kemampuan teknis ; keterlibatan kerja yang tinggi sangat penting untuk secara efektif menerjemahkan keterampilan digital menjadi hasil organisasi yang unggul.

Analisis Pengaruh Kualitas Layanan dan Strategi Pemasaran Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Pada Bank Bni Cabang Mattoangin

Nur Windah — 2026-07-30

This study aims to analyze the effect of service quality and marketing strategy on customer loyalty, with customer satisfaction as a mediating variable at Bank BNI Mattoangin Branch. Customer loyalty is a strategic aspect for the banking industry in maintaining sustainable performance and competitive advantage; therefore, understanding the factors that influence it is essential. This study employs a quantitative approach using a survey method involving 83 customers of Bank BNI Mattoangin Branch, selected through purposive sampling. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software through a bootstrapping technique of 5,000 resamples to test both direct and indirect effects among variables. The results indicate that service quality and marketing strategy have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and is able to mediate the relationship between service quality and marketing strategy on customer loyalty at Bank BNI Mattoangin Branch. These findings confirm that improving service quality and implementing effective marketing strategies play an important role in enhancing customer satisfaction and loyalty.