Movere Journal

Analisis Kinerja Keuangan PT. MNC Sky Vision Tbk pada Periode 2019-2023

Karissa Meina Maulida — 2025-07-30

Indonesia's media and entertainment industry has experienced significant
growth; however, PT. MNC Sky Vision Tbk faced challenges due to declining
subscribers from 2019 to 2023. This led to a decrease in revenue and an increase in
net losses. This study evaluates the company's financial performance using financial
ratio analysis, horizontal and vertical analysis, and cash flow analysis based on
financial statements and annual reports. The findings indicate a downward trend in
financial performance, driven by declining sales without a proportional reduction in
the cost of revenue, with fixed asset depreciation being the largest expense. Most
financial ratios show deterioration and reduced cash inflows from operating activities
have heightened the company’s liquidity risk. To address these issues, the company
should focus on increasing sales, improving accounts receivable collection, and
optimizing fixed asset management to enhance financial stability and ensure long-term
business sustainability.

Peran Suasana Klinik, Persepsi Harga, dan Kualitas Layanan dalam Meningkatkan Loyalitas Pelanggan Meutia Beauty Centre

Wirda Tul Jannah — 2025-07-30

This research aims to determine the role of clinic atmosphere, price perceptions and
service quality in increasing Meutia Beauty Center customer loyalty. In this study, 100
respondents were used as samples. The data analysis methods used include multiple linear
regression, t test, F test and coefficient of determination test (Adjusted R2). The research
results show that the clinic atmosphere variable has a significant effect in increasing Meutia
Beauty Center customer loyalty, the price perception variable has a significant effect in
increasing Meutia Beauty Center customer loyalty, and the service quality variable has a
significant effect in increasing Meutia Beauty Center customer loyalty. The F test revealed that
simultaneously the clinic atmosphere, price perception and service quality had a significant
effect in increasing Meutia Beauty Center customer loyalty, apart from that the coefficient of
determination (Adjusted R2) obtained was 0.591 or 59.1% of customer loyalty could be
explained by these factors, while the remaining 40.9% was influenced by other variables not
examined in this research.

Strategi Pengembangan Sumber Daya Manusia Di PUD Pasar Kota Medan

Wan Dian Safina — 2025-07-30

This study conducts a literature review to examine strategies for human resource development (HRD) within the Regional Market Company (PD Pasar) of Medan City, drawing upon theoretical frameworks and previous research findings. In the context of managing traditional markets, HRD is a critical component in enhancing service efficiency, employee professionalism, and organizational competitiveness. The review identifies several strategic approaches, including continuous training, technology-driven competency development, performance management, and the cultivation of a collaborative work culture. The analysis highlights that effective HRD requires strong internal policy support, visionary leadership, and adequate resource allocation. It concludes that sustainable HRD in PD Pasar Medan should focus on strengthening individual and organizational capabilities through systematic and adaptive strategies aligned with a dynamic external environment.

Dampak Dunia Digital Terhadap Kesejahteraan Masyarakat di Indonesia

Adya Utami Syukri — 2025-07-30

This study aims to analyze the influence of digital development on public welfare
in Indonesia, as measured by the Human Development Index (HDI). The digital world is
represented by three main variables: internet access, internet infrastructure, and internet users.
The method used in this study is panel data analysis with the Common Effect Model (CEM), Fixed
Effect Model (FEM), and Random Effect Model (REM) approaches, using secondary data from
34 provinces in Indonesia during the period 2018–2021. The results of the Chow and Hausman
test indicate that the most appropriate model is the Fixed Effect Model (FEM). The FEM
estimation results indicate that the variables of internet access and internet infrastructure have a
positive and significant effect on the HDI, while the variable of internet users does not show a
significant effect. This indicates that the availability of digital access and infrastructure plays a
crucial role in driving human development, while the number of users has not had a significant
impact without adequate digital literacy support.

Studi Kelayakan Lokasi Bisnis Dengan Pendekatan Lifestyle Generasi Z : Peluang Untuk Usaha Kuliner

Maharani Maharani — 2025-07-30

This study aims to evaluate the feasibility of culinary business locations. By
placing Generation Z lifestyle as the main variable. The method used is a descriptive
qualitative approach through direct observation of Generation Z. the results of the
study show that locations with easy access, comfortable environments, high visual
appeal, and supporting facilities such as WiFi and power outlets are very suitable for
Generation Z social and digital preferences. Visitors are seen actively documenting
their activities and sharing them through social media, indicating the importance of
easthetic value and digital existence in determining business locations. Therefore, a
lifestyle-based approach has proven effective in analyzing location feasibility and can
be an adaptive strategy in building a sustainable culinary business that is relevant to
the dynamics of the current young generation market

Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembeli Produk Melalui Kepuasan Konsumen Kosmetik Wardah di Kota Makassar

Fildzah Multarahmi — 2025-07-30

The purpose of this study was to determine the influence of product quality and
price on purchasing decisions through consumer satisfaction of Wardah cosmetics in Makassar
City. The sample in this study was part of all Wardah consumers in Makassar City who were
currently using Wardah products with a total of 100 respondents. The analysis method used in
this study used Smart PLS, Descriptive Analysis Testing and Hypothesis Testing. The results of
this study indicate that (1) Product quality has a positive and significant effect on consumer
satisfaction (2) Price has a positive and significant effect on consumer satisfaction (3) Product
quality has a positive and significant effect on purchasing decisions (4) Price has a positive and
significant effect on purchasing decisions (5) Consumer satisfaction has a positive and
significant effect on purchasing decisions (6) Consumer satisfaction is able to relate positively
and significantly between product quality and purchasing decisions (7) Consumer satisfaction
is able to relate positively and significantly between price and purchasing decisions.

Pengaruh Pengalaman Kerja, Lingkungan Kerja dan Reward Terhadap Kinerja Karyawan Objek Wisata Pantai Woongrame Desa Kota Pari Pantai Cerrmin Serdang Bedagai

Marissa Tasya Adawiyah — 2025-07-30

This study aims to determine and analyze the influence of work experience, work environment
and rewards on employee performance. This research is a quantitative study with a descriptive
approach. The population in this study were all employees of the Woongrame Beach Tourism Object
Management. While the sample in this study was the entire population, which was 57 samples. The data
collection technique used was by conducting a survey and distributing questionnaires to respondents.
The data analysis technique used was Statistical Data Analysis, Validity Test, Reliability Test, Multiple
Linear Regression Analysis, Classical Assumption Test and Hypothesis Test "t" test and F test and
Determination Coefficient Test (R2), which were processed using the SPSS program. The results of the
study indicate that partially the work experience variable (X1) has a positive and significant effect on
the employee performance variable. The work environment variable (X2) also has a positive and
significant effect on the employee performance variable. Likewise, the reward variable (X3) has a
positive and significant effect on employee performance. While simultaneously it also shows that the
independent variables (Work Experience, Work Environment and Reward) have a positive and
significant effect on the dependent variable (Employee Performance), with a determination coefficient
value of 97.6%.

Analisis Kinerja Keuangan Atas Pelaksanaan Otonomi Daerah Kabupaten Toraja Utara Sebelum dan Setelah Pandemi COVID-19

Grace Randa Kadang — 2025-07-30

This research aims to determine the comparison of financial performance
regarding the implementation of regional autonomy in North Toraja Regency before and
after the Covid-19 pandemic. This research was conducted in (BPKAD) North Toraja with
a research period of 6 months. This research uses a comparative quantitative method by
analyzing using ratios, namely the degree of decentralization ratio, independence ratio,
efficiency ratio, effectiveness ratio and financial dependence ratio and each ratio has a
measurement scale. The research results show less than optimal performance in the
implementation of regional autonomy in the pre- and post-Covid era, which is reviewed
from five aspects of regional finance, namely the degree of decentralization ratio,
independence ratio, efficiency ratio, effectiveness ratio and financial dependency ratio

Efektivitas dan Efisiensi Pengelolaan Anggaran Pembangunan Infrastukrut Pada Dinas PUTRPP Kabupaten Maros

Hajar — 2025-07-30

The purpose of this study is to determine the effectiveness and efficiency of
road infrastructure budget management at the Public Works, Spatial Planning, Land and
Transportation Agency (PUTRPP) of Maros Regency. This study uses a quantitative
research type with a descriptive approach. The data sources used are primary and secondary
data in the form of financial reports and other important documents such as agency history
and organizational structure that support this research. Data collection techniques use
observation or observation and interviews. The analysis method uses the effectiveness and
efficiency ratio formula. The results of the study show that in the last 5 years the management
of the road infrastructure budget is in the very effective category with an average of 112.89%
and a budget growth rate of -0.56%. Meanwhile, the efficiency ratio shows that in the last 5
years the management of the road infrastructure budget is in the very efficient category with
an average of 4.45% and a budget growth rate of -13.3%.

Pengaruh Knowledge Sharing dan Employee Enggement Terhadap Kinerja Karyawan Pada Perusahaan PDAM Kota Palopo

Riskawati Riskawati — 2025-07-30

This research aims to determine (1) the influence of knowledge sharing and
employee engagement, (2) the influence of knowledge sharing on employee performance,
(3) and the influence of employee engagement on employee performance at PDAM Kota
Palopo. The population in this study is all employees at PDAM Kota Palopo, with a sample
size of 30 according to Roscoe's statement. The data analysis techniques used are
descriptive analysis, validity and reliability tests, and multiple linear regression analysis.
The results of the study indicate that (1) knowledge sharing and employee engagement
simultaneously have a significant effect on the performance of PDAM Kota Palopo
employees, meaning that the first hypothesis in this study is accepted. This is proven
through the F-test results with a significance value of 0.000 < 0.05. (2) Knowledge sharing
partially has a significant effect on the performance of PDAM Kota Palopo employees,
meaning that the second hypothesis in this study is accepted. This was proven through the
t-test results with a probability value of 0.000 < 0.05. (3) Employee engagement also
partially significantly influences the performance of PDAM Kota Palopo employees,
meaning that the third hypothesis in this study is accepted. This was proven through the ttest results with a probability value of 0.032 < 0.05.

Pengaruh Suasana Cafe, Fasilitas dan Varian Produk Terhadap Keputusan Pembelian Pada Cafe Segelas Kopi Kota Palopo

Muhammad Zadli Syahdi — 2025-07-30

This study aims to analyze the influence of cafe atmosphere, facilities, and product variety
on purchasing decisions at Cafe Segelas Kopi in Palopo City. The background of this research stems
from the increasing competition in the culinary business, particularly cafes, which requires business
owners to pay more attention to aspects such as ambiance, facility comfort, and product diversity to
attract consumer interest. This research employed a quantitative approach with data collection
techniques including questionnaires, observations, and interviews. The sample consisted of 30
respondents, determined using incidental sampling. Data analysis was carried out using multiple
linear regression with SPSS software. The results showed that the cafe atmosphere, facilities, and
product variety simultaneously had a significant effect on purchasing decisions. Furthermore,
partially, the variables of café atmosphere and product variants had a positive influence on
purchasing decisions, while the variable of facilities did not. This finding emphasizes the importance
of managing a comfortable atmosphere, providing adequate facilities, and attractive product
variants in increasing customer appeal and loyalty at Cafe Tengkorak Kopi, Palopo City.

Pengaruh Kualitas Pelayanan dan Variasi Produk Terhadap Minat Beli Pada Warkop Kampoeng Pisang Kota Palopo

Nadya Putri — 2025-07-30

Coffee shops are an integral part of the lifestyle of modern society, especially among young people. Along with the proliferation of warkops, consumers are increasingly selective in choosing a place to socialize and enjoy coffee. They pay attention not only to the atmosphere, but also to the quality of service and variety of products offered. Therefore, this study aims to find out (1) the impact of service quality on consumer buying interest, (2) the impact of product variations on consumer buying interest and (3) the impact of service quality and product variety on consumer buying interest in Warkop Kampoeng Pisang, Kota Palopo. The data collection techniques used in this study were observation, questionnaire, and interview. These three techniques are used by researchers because seeing a phenomenon that occurs will be better if they use observation techniques, making questionnaires, and interviews. By using a multiple analysis test of research results conducted by 30 respondents on customers of Warkop Kampoeng Pisang, Kota Palopo. The results of the study show that simultaneously, the quality of service and product variety have a significant influence on consumer buying interest. However, partially, the results of the t-test showed that the quality of service did not have a significant influence on consumer buying interest, while product variety had a significant influence on consumer buying interest. This implies that at Warkop Kampoeng Pisang, Kota Palopo, product variety is a more dominant factor in influencing consumer buying interest compared to service quality.

Motivasi Kerja Guru Dalam Pengembangan Budaya Kerja Positif Di Sekolah Dasar Negeri Borong Kecamatan Manggala Kota Makassar

Andi Hidayati — 2025-07-30

This study aims to describe teachers' work motivation, actions taken to foster a positive work culture, as well as the supporting and inhibiting factors in developing a positive work culture at Borong Public Elementary School, Manggala District, Makassar City. This research employs a descriptive approach, with the principal and teachers as research subjects. Data were collected through interviews, observations, and documentation, and validated using source and technique triangulation. The results show that: (1) Teachers' work motivation is reflected in their enthusiasm for performing duties, responsibility in teaching and evaluating learning outcomes, interest in tasks, and efforts to develop competencies and value their profession; (2) Actions to build a positive work culture include enforcing discipline and responsibility, promoting collaboration, openness, and mutual respect among school members; (3) Supporting factors consist of internal aspects such as educational qualifications, teaching needs, and teacher welfare, as well as external aspects like work environment, school leadership, and institutional regulations. Inhibiting factors involve internal issues related to teacher quality and external challenges in interacting with students of diverse characteristics.

Pengaruh Marketing MIX dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Toko Nurbiana Shop di Kota Palopo

Dhea Puspita Anggreini — 2025-07-30

This study aims to determine the influence of the marketing mix and consumer trust
on purchasing decisions. This study was conducted to determine (1) the influence of the marketing
mix and consumer trust on purchasing decisions, (2) the influence of the marketing mix on
purchasing decisions, and (3) the influence of consumer trust on purchasing decisions. The
population in this study consists of all consumers who made purchases at Nurbiana Shop, with a
sample size of 30 respondents. The data collection techniques used in this study are observation,
interviews, and questionnaires. These three techniques were chosen by the researcher because they
are considered more effective for observing the phenomenon under study. The data analysis
technique used was multiple linear regression analysis. The results of the study indicate that,
simultaneously, the marketing mix and consumer trust significantly influence purchasing decisions.
Partially, the marketing mix and consumer trust also significantly influence purchasing decisions at
Nurbiana Shop.

Kontribusi Kemitraan Bisnis dan Kompetensi Wirausaha terhadap Keberhasilan UMKM di Kota Makassar

Hendra Gunawan — 2025-07-30

Penelitian ini dilatarbelakangi oleh pentingnya menciptakan
ekosistem UMKM yang adaptif dan berdaya saing tinggi melalui sinergi kedua faktor tersebut. Penelitian ini menggunakan
pendekatan kuantitatif eksplanatori dengan metode survei. Data dikumpulkan dari 98 pelaku UMKM aktif di
Kota Makassar dengan menggunakan kuesioner skala likert. Analisis data dilakukan dengan
teknik Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) menggunakan perangkat lunak SmartPLS.
Uji validitas, reliabilitas, dan hipotesis dilakukan secara menyeluruh melalui proses bootstrapping.
Variabel yang dianalisis meliputi kemitraan usaha (X1), kompetensi kewirausahaan (X2), dan
keberhasilan UMKM (Y). Hasil penelitian menunjukkan bahwa kemitraan usaha dan
kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap keberhasilan UMKM. Kemitraan usaha
memiliki pengaruh paling kuat, diikuti oleh kompetensi kewirausahaan. Implikasi penelitian ini
menekankan pentingnya pemberdayaan UMKM melalui peningkatan keterampilan kewirausahaan dan
memfasilitasi kolaborasi lintas sektor. Penelitian ini memberikan kontribusi bagi para pembuat kebijakan dan
lembaga pendamping UMKM dalam merancang strategi untuk memperkuat ekosistem usaha kecil yang berkelanjutan
.

Penggunaan Model UTAUT Dalam Menganalisis Minat Masyarakat Menggunakan Quick Response Code Indonesian Standard (QRIS) Sebagai Alat Pembayaran Digital

Herniah Herniah — 2025-07-30

Quick Response Code Indonesia (QRIS), is a form of integration of various types of QR originating from various PJSP (Payment System Service Providers) with the application of the QR Code developed by Bank Indonesia in collaboration with the Indonesian Payment System Association. The application of this payment method aims to integrate all non-cash transactions in Indonesia. QRIS can be used in all payment applications owned by PJSP both bank and non-bank types. This study aims to analyze the factors that influence Merchant interest in using QRIS as a digital payment tool based on factors in the Unified Theory of Acceptance and Use of Technology (UTAUT) model. UTAUT can help in understanding user behavior related to the acceptance and use of mobile applications or e-commerce platforms. This research uses primary data by distributing questionnaires to 100 respondents. The respondents in this study were QRIS merchants. To analyze the data, the authors used Multiple Linear Regression Analysis. The results of this study indicate that the performance expectation variable (X1), the business expectation variable (X2), social influence (X3) and facilitating conditions (X4) have a positive effect on Merchant interest in using QRIS as a digital payment tool. The variable that has the most dominant effect is the business expectation variable (X2).

Analisis Pengaruh Coaching dan Komunikasi terhadap Employee Engagement melalui Loyalitas pada PT. Bank X (Persero) Tbk., Kantor Regional X Sulawesi dan Maluku

Widiawaty Mochtar — 2025-09-02

This research aims to determine and analyze the Influence of Coaching and Communication variables on Employee Engagement through Loyalty at PT. Bank X (Persero) Tbk., Regional Office X Sulawesi and Maluku. The analytical tool used in this research is data analysis using SEM-PLS. The population in this study were all employees of PT. Bank X (Persero) Tbk., Regional Office X Sulawesi and Maluku with 2,140 employees. Using purposive sampling technique, so the sample used is all permanent employees of PT. Bank X (Persero) Tbk., Regional X Office with a certain level, namely 119 employees. Research results show that : (1) Coaching has a positive and significant effect on Loyalty at PT. Bank X (Persero) Tbk., Regional X Office, (2) Communication has a positive and significant effect on Loyalty at PT. Bank X (Persero) Tbk., Regional X Office, (3) Coaching has a positive and significant effect on Employee Engagement at PT. Bank X (Persero) Tbk., Region X Office, (4) Communication has a positive and significant effect on Employee Engagement at PT. Bank X (Persero) Tbk., Regional X Office (5) Loyalty has a positive and significant effect on Employee Engagement at PT. Bank X (Persero) Tbk., Regional X Office, (6) Coaching has a positive and significant effect on Employee Engagement through Loyalty to PT. Bank X (Persero) Tbk., Region X Office (7) Communication has a positive and significant effect on Employee Engagement through Loyalty to PT. Bank X (Persero) Tbk., Regional X Office.

Hubungan Profitabilitas dan Solvabilitas terhadap Nilai Perusahaan pada Perusahaan PT. Wijaya Karya Tbk.

Andalia Andalia — 2025-09-02

Jenis penelitian ini adalah penelitian kuantitatif dengan tujuan untuk mengetahui pengaruh
profitabilitas terhadap indikator return on assets (ROA) dan solvabilitas terhadap indikator Debt Equity Ratio
(DER) terhadap nilai perusahaan pada indikator Price Book Value (PBV) pada PT.
Wijaya Karya Tbk periode tahun 2014 sampai dengan 2023. Jenis data yang digunakan adalah data sekunder
yang diperoleh dari www.idx.co.id. Analisis data dalam penelitian ini adalah deskriptif kuantitatif dengan menggunakan
analisis statistik melalui pendekatan analisis deskriptif, uji asumsi klasik dan
uji regresi linier berganda. Untuk pengujian hipotesis dalam penelitian ini menggunakan uji t, uji f,
uji koefisien korelasi (r) dan uji koefisien determinasi (r2). Berdasarkan hasil
penelitian menunjukkan bahwa return on assets (ROA) tidak berpengaruh positif dan tidak signifikan terhadap
nilai perusahaan, sedangkan Debt Equity Ratio (DER) berpengaruh negatif dan tidak signifikan terhadap
nilai perusahaan pada PT. Wijaya Karya Tbk. Kemudian secara simultan ROA dan DER tidak
berpengaruh positif dan tidak signifikan terhadap nilai perusahaan pada PT. Wijaya Karya Tbk. Pengaruh terhadap PBV sebesar
24,3% sedangkan sisanya sebesar 75,7% dijelaskan atau diprediksi oleh faktor lain.

Pengaruh Beauty Vlogger Marketing, Brand Awareness Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Pink Flash (Studi Kasus Pada Masyarakat Delitua Timur

Amelia Putri — 2025-09-02

This study aims to analyze the influence of Beauty Vlogger Marketing, Brand Awareness, and Word of Mouth on the purchase decision of Pink Flash products among the people of East Delitua. Motivated by the low purchase decision, this associative quantitative study uses a descriptive approach with an unknown population. The sample size was determined to be 100 respondents through purposive sampling and the Cochran formula calculation. Primary data was collected using a Likert scale questionnaire and analyzed using multiple linear regression. The results of the study indicate that, partially, each independent variable (Beauty Vlogger Marketing, Brand Awareness, and Word of Mouth) has a positive and significant effect on purchasing decisions. Simultaneously, all three variables also have a positive and significant influence. The magnitude of this influence is 43.8%, while the remainder is influenced by factors outside the model. Thus, it can be concluded that marketing strategies through beauty vloggers, increased brand awareness, and word of mouth are very important in driving consumer purchasing decisions.