PENGARUH KUALITAS KOMUNIKASI DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH PADA PT. BANK NEGARA INDONESIA (Persero) Tbk. CABANG PEMBANTU PANAKKUKANG MAS MAKASSAR

  • Sugirayanti Sugirayanti Institut Bisnis dan Keuangan Nitro
  • Ahmad Wijayanto Institut Agama Islam DDI Polman,
  • Abdul Salam Harianto Institut Agama Islam DDI Polman,
  • Mattarima Mattarima Universitas Cokroaminoto Makassar
  • A. Syahrul Makkuradde STIE Pelita Buana Makassar
DOI: https://doi.org/10.53654/kh.v1i2.514
Keywords: Communication Quality, Product Quality, Customer Satisfaction

Abstract

In the era of digitalization, banks face intense competition. The increasing intensity of competition requires banks to always pay attention to the needs and desires of consumers by providing quality services and products that can satisfy customers compared to other banks. This study aims to determine the effect of communication quality on customer satisfaction at PT. Bank Negara Indonesia (Persero) Tbk. Panakkukang Mas Sub-Branch Makassar, determine the effect of communication quality on customer satisfaction at PT. Bank Negara Indonesia (Persero) Tbk. Panakkukang Mas Sub-branch Makassar, determine the effect of communication quality and product quality on customer satisfaction at PT. Bank Negara Indonesia

Published
2024-08-18
How to Cite
Sugirayanti, S., Wijayanto, A., Harianto, A., Mattarima, M., & Makkuradde, A. (2024). PENGARUH KUALITAS KOMUNIKASI DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH PADA PT. BANK NEGARA INDONESIA (Persero) Tbk. CABANG PEMBANTU PANAKKUKANG MAS MAKASSAR. Khazanah Journal: Economics, Muamalah & Entrepreneurship, 1(2), 53-73. https://doi.org/10.53654/kh.v1i2.514
Issue
Vol 1 No 2 (2024)
Section
Articles