Dampak Literasi Kewirausahaan Terhadap Orientasi Kewirausahaan Sosial: Bukti Empris Dari Mahasiswa FEB Universitas Negeri Makassar

Abstract

This study aims to analyze the impact of entrepreneurial literacy on Social Entrepreneurship Orientation (SEO) among students at the Faculty of Economics and Business (FEB), Universitas Negeri Makassar. This research adopted a quantitative explanatory approach using a survey method involving 245 students selected through proportionate stratified random sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationship between entrepreneurial literacy and three dimensions of SEO: social innovation, proactiveness, and risk-taking. The results indicate that entrepreneurial literacy has a positive and significant effect on all dimensions of social entrepreneurship orientation. The social innovation dimension recorded the strongest influence, while risk-taking had the lowest. This suggests that while literacy equips students with innovative capabilities, psychological barriers to social risk still require more profound curricular intervention. These findings provide strategic implications for higher education administrators, particularly within teacher education based universities (LPTK), to redesign entrepreneurship curricula that are not only profit-oriented but also emphasize social risk mitigation and hybrid value creation. This study provides new empirical evidence regarding the role of literacy in shaping SEO within the context of education based universities in Eastern Indonesia.