PEMASARAN KAIN TENUN DI KELOMPOK TENUN LEMBANG KOLE BARABATU KABUPATEN TANA TORAJA

Herenal Daeng Toto; Fatmasari -; Akbar Bahtiar; Fadel Muslaini

Herenal Daeng Toto Universitas Dipa Makassar
Fatmasari - Universitas Dipa Makassar
Akbar Bahtiar Universitas Dipa Makassar
Fadel Muslaini Universitas Dipa Makassar

Abstract

This digital marketing training activity aims to provide an understanding of optimizing the use of social media as a marketing medium. The participants involved in this digital marketing workshop consisted of 8 people who were woven fabric craftsmen in Lembang Kole Barabatu, Tana Toraja Regency. The material presented in the implementation of this community service focused on discussions related to "marketing strategies for several online media as a means of product marketing". The outline of the discussion consists of Strengths, Optimization Steps, Determining the Market, Maximizing Profit and Name, Posting Material, Maintaining Rhythm and Timeline Patterns, Narrative and Timing, Changing Personal Accounts to Business Accounts, Reading and Learning Insights, Building Targeted Followers, Tools Supporters and Safe Tips for transacting in cyberspace

References

Abdurrahman, A. Y., Mukhtar, A., Masradin, M., Mutmainnah, I., & Bahriansyah, B. (2021). Pelaksanaan Penilaian Kinerja Pegawai Kecamatan. YUME: Journal of Management, 4(3).
Asmawiyah, A. (2020). Peran Kepemimpinan Sebagai Mediasi Hubungan Pelatihan Terhadap Kinerja. Seiko: Journal of Management & Business, 3(3), 31-43.
Mukhtar, A. (2017). Pengaruh Kompetensi terhadap Kinerja Karyawan pada PT. Bank BRI Syariah KC. Makassar. Patria Artha Management Journal, 1(2), 205-230.
Kessi, A. M. P., Suwardi, W. Z., Mukhtar, A., Asmawiyah, A., & AR, D. P. (2022). Islamic Leadership, Emotional Intelligence, and Spiritual Intelligence on Passion of Work and Performance. Golden Ratio of Human Resource Management, 2(1), 15-26.
Wibowo, A. (2021). Manajemen Pemasaran. Tujuan Dan Fungsi Manajemen Pemasaran, 1.